Marketing Workshop

In this lesson the class wil be havig a talk from a proffessional prospecturs maker. The talk will be based on how prospecturs are made

The main points that i will be takin point about, are:

• Who is the target audience for?
• The house style - colour scheme,fonts, types of images

Target Audience

Sam and Sandra produce prospecturs each year for orpington college. The college prospecturs is aimed for students aged between 14-19, on the other hand Parents teachers,and guardian will also be interested in prospecturs to know how well the college is and to make sure that the college good enough for a student aged between 14-19.

The college prospecturs must have good gender balance in order to target both genders, the reading age sould also be balanced. the reading age starts from 12-13. prospecturs must have simple langauge for everybody and anyone to understand especially demgraphic ethnic population.

The House Style

The class got introduced to Mock up board this was breif, to show us how next year prospecturs would look like. The colour scheme was based form the new building for orington College, Nature Green, burnt orange dark yellow lighter green, these colours will appear alot for the new year prospecturs for no clashes, the maker of the prospecturs decided to stick to the same colour palette. Photoshop is the programme that the college prospecturs use to edit images and InDesign programme is for the layout of the prospecturs. in the breif Mock up vards there was quite alot of Medium close ups and close ups images.